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EMBA In Marketing : Course, Eligibility, Fees, Syllabus, Colleges & Careers

EMBA In Marketing - Overview

EMBA in Marketing is a dynamic program designed to equip students with advanced marketing strategies and leadership skills. Spanning over two years, this full-time on-campus course delves into the intricacies of marketing management across various industries. Students will learn how to navigate the ever-evolving marketing landscape, empowering them to drive business success and innovation.

This program focuses on real-world applications, ensuring graduates are prepared to tackle challenges in the marketing sector. With a curriculum tailored to the needs of modern businesses, students will emerge as proficient marketers capable of making impactful decisions.

  • Practical Experience
    Practical Experience

    Gain hands-on experience through case studies and projects.

  • Quality Education
    Quality Education

    Learn from industry experts and renowned faculty.

  • Proven Track Record
    Proven Track Record

    Join a program with successful alumni in top positions.

  • Affordable Learning
    Affordable Learning

    Invest in your future without breaking the bank.

  • Engaging Curriculum
    Engaging Curriculum

    Explore diverse marketing topics that drive innovation.

Why Study EMBA In Marketing?

  • High Demand for Professionals
    High Demand for Professionals

    Emerging technologies are increasing the need for skilled marketers.

  • Impact on Industries
    Impact on Industries

    Marketing strategies shape brand narratives and drive growth.

  • Cost Advantages
    Cost Advantages

    Affordable education with ample return on investment.

  • Further Study Options
    Further Study Options

    Opportunities for specialization and research after graduation.

  • Network Expansion
    Network Expansion

    Build connections with industry leaders and alumni.

EMBA In Marketing - Eligibility and Duration

The EMBA in Marketing is a two-year program designed for working professionals. Students can expect a blend of academic learning and practical experience, fostering a comprehensive understanding of marketing principles. The program is structured to accommodate busy schedules, allowing for both study and work.

  • Educational Qualifications Bachelor's degree in any discipline from a recognized university.
  • Work Experience Minimum of 3 years of professional experience preferred.
  • Age Limit Candidates should be at least 25 years old.
  • Alternative Qualifications Relevant professional experience may be considered in place of formal education.

EMBA In Marketing - Entrance Exams

Admission to the EMBA in Marketing typically requires performance in entrance exams which assess candidates' managerial aptitude and analytical skills. Common tests accepted include GMAT and CAT, among others.

Entrance Exam Details

Aspect Details
Entrance Exam GMAT, CAT, or equivalent
Exam Requirement Mandatory for admission consideration
Subjects Covered Quantitative Ability, Verbal Ability, Analytical Writing
Mode of Exam Computer-based test
Exemption Criteria Candidates with significant work experience may be exempted
Exam Pattern Objective type with multiple-choice questions
Seat Allotment Based on merit and exam scores
Alternative Admission Criteria Personal interview and profile assessment

EMBA In Marketing - Fee Structure

The fee structure for the EMBA in Marketing is designed to be competitive and accessible. The first-year fees typically range from ₹2,00,000 to ₹4,00,000, providing a solid foundation for your future career. Over the course of the program, students can expect total fees to span from ₹4,00,000 to ₹8,00,000 depending on the institution and facilities offered.

Factors affecting fees include the type of institution—government or private—and the location. Government colleges usually charge lower fees, while private institutions may have higher tuition to cover advanced amenities and resources.

EMBA In Marketing - Course Syllabus

The EMBA in Marketing covers a range of essential topics to ensure a well-rounded education. Students will engage with subjects from strategic marketing to consumer behavior, equipping them with practical skills for the business world.

  • Strategic Marketing Learn to develop effective marketing strategies.
  • Consumer Behavior Understand the psychology behind consumer choices.
  • Digital Marketing Master online marketing tactics and tools.
  • Brand Management Explore techniques for building strong brands.
  • Market Research Gain skills in gathering and interpreting market data.
  • Sales Management Learn how to lead and manage sales teams effectively.
  • International Marketing Understand global marketing strategies.
  • Marketing Analytics Utilize data to make informed marketing decisions.

EMBA In Marketing - Course Subjects

The EMBA in Marketing consists of both core and elective subjects to give students a broad understanding of marketing principles and practices.

Core Subjects

Subject Name Description
Strategic Marketing Focus on long-term marketing strategies and business goals.
Consumer Behavior Study the decision-making processes of consumers.
Digital Marketing Explore modern marketing techniques in the digital space.
Brand Management Learn how to create and maintain strong brand identities.
Market Research Develop skills to analyze market trends and consumer data.

Elective Subjects

Subject Name Description
Sales Management Understand the principles of managing sales operations.
International Marketing Learn about marketing on a global scale.
Marketing Analytics Utilize data analysis to inform marketing strategies.
Social Media Marketing Explore the impact of social media on marketing.
Content Marketing Learn to create compelling content for audiences.

Specializations Offered

Subject Name Description
Luxury Brand Management Focus on high-end brand marketing strategies.
Healthcare Marketing Explore marketing practices in the healthcare sector.
Sustainability Marketing Learn marketing strategies that promote sustainability.
Event Marketing Understand marketing principles for event planning.
E-commerce Marketing Master marketing techniques for online businesses.

EMBA In Marketing - Job Profiles

Graduates of the EMBA in Marketing can pursue various exciting job roles in diverse sectors.

Job Profiles

Job Title Description Average Salary (in INR)
Marketing Manager Oversees marketing strategies and campaigns. ₹8,00,000
Brand Strategist Develops brand positioning and identity. ₹7,00,000
Digital Marketing Specialist Focuses on online marketing strategies and analytics. ₹6,00,000
Market Research Analyst Analyzes market trends to inform business decisions. ₹5,50,000
Sales Director Leads sales teams and strategies for revenue growth. ₹12,00,000

Top Recruiters

  • ACCA ACCA
  • Haldiram Haldiram
  • Keste Software Keste Software
  • TATA Technologies TATA Technologies
  • Centre for Development of Advanced Computing (C-DAC) Centre for Development of Advanced Computing (C-DAC)
  • Biba Biba
  • Tatvic Tatvic
  • Iconma Iconma
  • Bihar Rural Livelihoods Promotion Society (JEEViKA) Bihar Rural Livelihoods Promotion Society (JEEViKA)
  • Electrosteel Group Electrosteel Group
  • Lilac Infotech Lilac Infotech
  • Apollo Healthcare Apollo Healthcare
  • Aramex Logistics Aramex Logistics
  • Dassault Systemes Dassault Systemes
  • Dimension Data Dimension Data
  • Arvind Group Arvind Group
  • Accenture Accenture
  • Team Computers Team Computers
  • My Home Groups My Home Groups
  • HFCL HFCL

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as on Sep 12, 2025
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